When Rob Roy streamed his album "King Warrior Magician Lover" on imeem in 2009, it garnered 800,000+ plays in one week. His video for the song "Fur In My Cap" had the internet going nuts with the likes of Kanye West, Pharrell Williams, Justin Timberlake, Travis Barker, Chris Brown and ?uestlove all giving props to the multi-talented rapper/singer/producer. You might have heard him on HBO's "Entourage" or read about him in the pages of Nylon Guys and Giant Magazine. In August 2010, Rob signed with Steve Aoki's Dim Mak Records, and "Carmencita", his second video, was released shortly after. In 2011, expect to Rob's second album, rotation of "Carmencita" on MTV, and performances around the US.